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Research papers

The market for audience research

To the outside observer, audience research appears essentially as the production of a set of 'objective' results on audience size, reactions or attitudes. It is tempting to feel that, because such results are often provided in the context of...

Catalogue: Seminar 1987: The Application Of Research To Broadcasting Decisions
Authors: François R. Delauzun, Colin M. Wilding
Company: British Broadcasting Corporation (BBC)
June 15, 1987
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Citation

Delauzun and Wilding (1987a, June 15). The market for audience research. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-market-for-audience-research